Thought for the Day
An excellence-oriented '80s male does not wear a regular watch. He wears
a Rolex watch, because it weighs nearly six pounds and is advertised
only in excellence-oriented publications such as Fortune and Rich
Protestant Golfer Magazine. The advertisements are written in
incomplete sentences, which is how advertising copywriters denote excellence:
"The Rolex Hyperion. An elegant new standard in quality excellence and
discriminating handcraftsmanship. For the individual who is truly able
to discriminate with regard to excellent quality standards of crafting
things by hand. Fabricated of 100 percent 24-karat gold. No watch parts
or anything. Just a great big chunk on your wrist. Truly a timeless
statement. For the individual who is very secure. Who doesn't need to
be reminded all the time that he is very successful. Much more successful
than the people who laughed at him in high school. Because of his acne.
People who are probably nowhere near as successful as he is now. Maybe
he'll go to his 20th reunion, and they'll see his Rolex Hyperion.
-- Dave Barry, "In Search of Excellence"